17.5+ year career in Branded Content, Advertising Sales, and Creative-Focused Integrated Marketing
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17.5+ year career in Branded Content, Advertising Sales, and Creative-Focused Integrated Marketing .
Paramount Brand Studio (formerly Velocity + Digital Integrated Marketing)
2020 - Present
Helped drive an average of $31M+ in yearly Digital Ad Sales revenue at Paramount
Trained and mentored direct reports who have all been internally promoted under my leadership
Acted as Creative Consultant to lead creative treatments for premium clients such as Unilever, Patron, Grey Goose, LEGO, and more
Developed and executed award-winning branded content for advertisers such as: P&G, Anheuser Busch, Kellogg, Hershey, FCA, Honda, Subaru, and Universal Theme Parks
Developed and helped sell first-ever “At Home” Hershey Influence program including TikTok creative assets
Spearheaded initiatives for Mental Health Awareness for the Paramount Advertising DE&I Taskforce
Viacom Velocity
2013 - 2020
Developed and executed award-winning branded AwesomenessTV content series for Aussie Hair Care
Developed and helped sell $1M branded content series for PINK-- largest AwesomenessTV content deal to-date
Scripted copy for President of Viacom Digital Studios at first-ever Newfront event
Developed and executed the first digital-only CC/The Daily Show correspondent series with Twizzlers
Created and helped sell in-show partnership for RAM trucks in Paramount’s blockbuster-series Yellowstone
Developed first-to-market branded content series for Craft Services (Kellogg) and Handy (Joe’s Crab Shack)
Help generate over $3.2M of new business revenue for Comedy Central and AwesomenessTV with Universal Theme Parks through the development and execution of first-ever branded content and digital series partnerships
Trained and mentored 3 direct reports who were all internally promoted under my leadership
Food Network & Cooking Channel Ad Sales Marketing
2010 - 2013
Managed and supervised the execution of 300+ content programs, including 30+ talent-driven partnerships with chefs
Recipient of “Unsung Hero” Award, as selected by National Ad Sales leadership team
Trained and mentored 2 direct reports who were both internally promoted under my leadership
MTV Networks Digital Integrated Marketing
2008 - 2010
Earned promotion from Coordinator to Manager in less than 8 months
Developed and executed first-to-market culinary content series on SpikeTV.com for Coors Light
Wrote talent scripts for co-branded editorial campaigns on SpikeTV.com and ComedyCentral.com
Trained and coached 1 direct report who was internally promoted under my leadership