jax cohen

CREATIVE STORYTELLER + MARKETER + DYNAMIC LEADER

17.5+ year career in Branded Content, Advertising Sales, and Creative-Focused Integrated Marketing

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17.5+ year career in Branded Content, Advertising Sales, and Creative-Focused Integrated Marketing .


Paramount Brand Studio (formerly Velocity + Digital Integrated Marketing)

2020 - Present

  • Helped drive an average of $31M+ in yearly Digital Ad Sales revenue at Paramount

  • Trained and mentored direct reports who have all been internally promoted under my leadership

  • Acted as Creative Consultant to lead creative treatments for premium clients such as Unilever, Patron, Grey Goose, LEGO, and more

  • Developed and executed award-winning branded content for advertisers such as: P&G, Anheuser Busch, Kellogg, Hershey, FCA, Honda, Subaru, and Universal Theme Parks

  • Developed and helped sell first-ever “At Home” Hershey Influence program including TikTok creative assets

  • Spearheaded initiatives for Mental Health Awareness for the Paramount Advertising DE&I Taskforce

Viacom Velocity

2013 - 2020

  • Developed and executed award-winning branded AwesomenessTV content series for Aussie Hair Care

  • Developed and helped sell $1M branded content series for PINK-- largest AwesomenessTV content deal to-date

  • Scripted copy for President of Viacom Digital Studios at first-ever Newfront event

  • Developed and executed the first digital-only CC/The Daily Show correspondent series with Twizzlers

  • Created and helped sell in-show partnership for RAM trucks in Paramount’s blockbuster-series Yellowstone

  • Developed first-to-market branded content series for Craft Services (Kellogg) and Handy (Joe’s Crab Shack)

  • Help generate over $3.2M of new business revenue for Comedy Central and AwesomenessTV with Universal Theme Parks through the development and execution of first-ever branded content and digital series partnerships

  • Trained and mentored 3 direct reports who were all internally promoted under my leadership


Food Network & Cooking Channel Ad Sales Marketing

2010 - 2013

  • Managed and supervised the execution of 300+ content programs, including 30+ talent-driven partnerships with chefs

  • Recipient of “Unsung Hero” Award, as selected by National Ad Sales leadership team 

  • Trained and mentored 2 direct reports who were both internally promoted under my leadership


MTV Networks Digital Integrated Marketing

2008 - 2010

  • Earned promotion from Coordinator to Manager in less than 8 months

  • Developed and executed first-to-market culinary content series on SpikeTV.com for Coors Light

  • Wrote talent scripts for co-branded editorial campaigns on SpikeTV.com and ComedyCentral.com

  • Trained and coached 1 direct report who was internally promoted under my leadership

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