Paramount Brand Studio
2020 - PRESENT
Actively leading creative development for Influence and digital-first branded content across CBS Sports and Paramount IP for strategic accounts such as: Colgate-Palmolive, Subaru, GEICO, Hershey, and P&G
Pitched & won Agency of Record for Colgate-Palmolive 2025: Influence & Social Content, a first-ever Influence AOR for Paramount Advertising
Helped drive an average of $31M+ in yearly Digital Ad Sales revenue at Paramount as a true sales partner
Created and helped sell inaugural partnership for RAM trucks in Paramount’s blockbuster hit Yellowstone
Food Network National Advertising team’s “Unsung Hero” Award-- for excellence in Ad Sales Marketing
Pitched and executed award-winning branded content for advertisers such as: P&G, Anheuser Busch, Kellogg, Hershey, FCA, Honda, Subaru, and Universal Theme Parks
Developed and sold first-ever Hershey TikTok Influence program at Paramount
Viacom Velocity
2013 - 2020
Developed and executed award-winning branded AwesomenessTV content series for Aussie Hair Care
Developed and helped sell $1M branded content series for PINK-- largest AwesomenessTV content deal to-date
Scripted copy for President of Viacom Digital Studios at first-ever Newfront event
Developed and executed the first digital-only CC/The Daily Show correspondent series with Twizzlers
Created and helped sell in-show partnership for RAM trucks in Paramount’s blockbuster-series Yellowstone
Developed first-to-market branded content series for Craft Services (Kellogg) and Handy (Joe’s Crab Shack)
Help generate over $3.2M of new business revenue for Comedy Central and AwesomenessTV with Universal Theme Parks through the development and execution of first-ever branded content and digital series partnerships
Trained and mentored 3 direct reports who were all internally promoted under my leadership
Food Network & Cooking Channel
2010 - 2013
Managed and supervised the execution of 300+ content programs, including 30+ talent-driven partnerships with chefs
Recipient of “Unsung Hero” Award, as selected by National Ad Sales leadership team
Trained and mentored 2 direct reports who were both internally promoted under my leadership
MTV Networks
2008 - 2010
Earned promotion from Coordinator to Manager in less than 8 months
Developed and executed first-to-market culinary content series on SpikeTV.com for Coors Light
Wrote talent scripts for co-branded editorial campaigns on SpikeTV.com and ComedyCentral.com
Trained and coached 1 direct report who was internally promoted under my leadership